Cognitive dissonance. It’s one of those big, fancy scientific terms you may have heard before but only have a vague understanding of what it actually means when you really try to think about it.

The official dictionary definition? Cognitive dissonance is “The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.”

But in lay people’s terms – and in terms of how to apply this concept to creating a life of freedom, adventure and purpose – cognitive dissonance is as simple as this: feeling like shit as you try to create a new belief.

So many of us use (or have used) buffering as a way of tolerating things that aren’t acceptable in our lives.

We use alcohol to make a boring party more fun. We use food to get rid of that anxious feeling in our stomach when we know our partner will respond with anger when we bring up a difficult topic. We use Netflix to distract ourselves from a stressful job that we hate.

What’s underneath this is: you have something in your life that isn’t great, something in your life that doesn’t really work, something in your life that you want to change.

Here’s a golden nugget of truth I’ve learned the hard way throughout my life: the more you have an aversion to discomfort, the more you actually suffer. It’s totally ironic, right? If all you did was stay in fancy places, if all you did was protect yourself from discomfort and everything was always temperature-controlled and soft and tasty and nice…the minute shit went wrong, you would have a much stronger reaction to it than if you had practiced being with discomfort and reminded yourself that life isn’t always comfortable. And that discomfort isn’t something to be…feared.

One of the most common issues my clients come to me for coaching on is their tendency to people-please.

On the one hand, we can feel good when we do things for other people. This is pure generosity and kindness.

But with people-pleasing, doing things for other people is the MAIN source of joy and often comes at the expense of self-love and self-care. And the intention behind it stems from insecurity and fear.

Did you know that the average person makes 35,000 ”remotely conscious” choices per day? If we are spending about seven hours a day sleeping and likely not making decisions (depending on the type of dreamer you are ;), that makes about 2,000 decisions per hour.

Think about this for a minute: if you knew – like really knew – you only had a year or a month or however long left to live, how would your mindset change? How many of those inner obstacles currently holding you back would fall away if you truly grasped the impermanent nature of your own life?